How to choose your Google Ads stack
If you're a DTC brand spending $20K–$200K/mo on Google
Pair a creative tool with a bid-management tool. If you want creative published straight to Google, AdCreative.ai does that; Optmyzr is a common choice for the bid side. If you also run Meta, advrt can generate images and video from your real product photos and test them live on Meta. You then upload the winners to Google yourself.
If you're an agency managing 5–20 Google clients
advrt's Pro tier ($49/mo, up to 50 brands) covers multi-brand creative and testing on Meta, but not Google publishing. For the Google side, use an agency-oriented PPC tool such as Optmyzr. Enterprise platforms like Smartly make sense once aggregate client spend justifies them.
If you spend $1M+/mo on Google media
Smartly is built for enterprise creative automation; Optmyzr or Albert.ai for the bid layer. Whether enterprise overhead pays off depends on your spend, team and structure.
If you're Google-first and want to start free
Use Google's native generative assets inside PMax. They're included with your Google Ads account. See advrt's Google ad generator for what advrt can (and can't yet) do for Google: generate assets from your product photos for manual upload.
When AI Google Ads tools aren't the right call
- Skip external creative tools if you only run Google Search. Text ads benefit less from AI generation. Google's native AI handles headlines and descriptions adequately.
- Question whether you need a bid tool at low spend. Google's Smart Bidding handles much of the optimization automatically.
- Autonomous campaign management suits larger structures. With a handful of campaigns, manual management is often enough.
- Enterprise platforms need enterprise scale. They make sense when spend and team size justify the overhead.
- Skip advrt if Google is your only channel. It doesn't publish to Google or manage bids yet.
Frequently asked questions
