The seven ad formats advrt writes for.

For each product, advrt proposes 3 to 6 angles, each in one of these formats, with hooks, Meta copy and an image concept. Then it builds the ad around your own product photos. The examples are unedited advrt outputs for made-up brands.

Product hero
The product alone, big and clean, with one line that says what it's for.
Works for
New launches and products that look good enough to sell themselves.
Example hook
Built for the long run.
Lifestyle
The product in the place it gets used, so the buyer pictures it in their own life.
Works for
Home, food and outdoor products where the setting is part of the appeal.
Example hook
Slow evenings, bottled.
Problem / solution
Name the annoyance first, then show the product fixing it.
Works for
Products that solve one clear, everyday problem.
Example hook
Cold for 24 hours. Really.
UGC / testimonial
A phone-shot, first-person look, like a customer showing what they bought.
Works for
Fashion, beauty and accessories, and anything people like to show off.
Example hook
Okay, I get the hype now.
Offer
Leads with the deal, the guarantee or the free returns.
Works for
Sales, bundles, or when price and risk are the real objection.
Example hook
Free returns. Keep them all summer.
Social proof
Ratings, reviews or customer counts, set next to the product.
Works for
Only written when your product page has real reviews to quote. advrt won't make them up.
Example hook
“Finally a mug that keeps up with my mornings.”
Comparison
Your product against the usual alternative, side by side, on the thing that matters most.
Works for
Categories where buyers already own something similar.
Example hook
Your old bottle vs. this one, six hours later.